Google analytics uses a tracking pixel on the pages of our website to record page views, pages viewed, time of page, returning and new users, device used and the sources of the user (direct traffic, organic, social or email campaign).
Albacross uses a tracking pixel from Albacross that we placed on our website to track and collect visitors IP addresses. The visitor is then stored on our profile and we can access your Company name, location of business and employees as well as what pages are visited. This is then used to target ads directly at the member of staff/company that has visited the website.
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